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Alfa Romeo Cap - Red Hat w/ Red Stitching - Alfa Romeo Emblem

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Product ID Number: 148
The Real Deal!

Let the world know you are a fan of Alfa Romeo.

Features:
  • Genuine Alfa Romeo merchandise baseball cap
  • Imported from Italy!
  • 6 panels baseball cap
  • Red with button-eyelets
  • Sandwich on bill in natural color
  • Velcro closure on back.
  • Fabric brushed cotton




Alfa Romeo Automobiles S.p.A. is an Italian luxury car manufacturer. Founded as A.L.F.A. (Anonima Lombarda Fabbrica Automobili, English: Lombard Automobile Factory, Public Company) on June 24, 1910, in Milan, the company has been involved in car racing since 1911. It was owned by Italian state holding company Istituto per la Ricostruzione Industriale between 1932 and 1986 when it became a part of the Fiat group. In February 2007 the Alfa Romeo brand was transformed into the current Alfa Romeo Automobiles S.p.A., a subsidiary of Fiat Group Automobiles S.p.A.

Alfa Romeo has competed successfully in many different categories of motorsport, including Grand Prix motor racing, Formula One, sportscar racing, touring car racing and rallies. It has competed for both as a constructor and an engine supplier, via works entries (usually under the name Alfa Corse or Autodelta) and private entries. The first racing car was made in 1913, three years after the foundation of the company, and Alfa Romeo won the inaugural world championship for Grand Prix cars in 1925. The company gained a good name in motorsport, which gave a sporty image to the whole marque. Enzo Ferrari founded the Scuderia Ferrari racing team in 1929 as an Alfa Romeo racing team, before becoming independent in 1939.



1910
A.L.F.A. (Anonima Lombarda Fabbrica Automobili) was founded on June 24th, 1910 in Milan, Italy. Two of the traditional symbols of Milan were chosen to make up the badge – the cross of the municipality and the Visconti serpent, which were included on a disc with the lettering ALFA-MILANO printed around the edge. The two were divided by two Savoy-dynasty knots.






1920
In 1915, Nicola Romeo took over A.L.F.A. and the company name became "Alfa Romeo." In 1920, the first vehicle was badged with the new logo, which was modified to read Alfa-Romeo Milano.






1925
A golden laurel crown was added to the badge, symbolizing the victory at the first World Championship. 






1946
During the war, the machines that produced the badges installed on the vehicles were destroyed, which lead to the creation of a Spartan single-color (red) version of the badge. 






1950
With the proclamation of the republic, the Savoy-dynasty knots were replaced by two wavy lines and the badge restored all of its color.






1972
The Pomigliano d’Arco Alfasud plant opened and the word MILANO was removed along with the wavy lines.






1982
The laurel wreath was removed and the diameter of the logo was increased. The badge’s formal elements and colors were redesigned with the simplification of the serpent and the re-composition of ALFA ROMEO in the Futura typeface.






2015
The new ALFA ROMEO badge is the perfect match between geometry and proportion, measured in every single part. Every element has its specific color, as each one highlights the exclusive positioning of Alfa Romeo expressing a bold and contemporary personality. The pyramidal texture on the background marks the brand character. Two different tones of gray melt together in a three-dimensional contrast of illuminations and shadows.


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