From an early age Shad Kennedy, president of Crawler Conceptz, realized how much he enjoyed off-roading and the kind of excitement it brought him every time he'd go to the High Desert, Ocotillo Wells or Glamis. As a part of the desert racing scene for the past 20 years and having been raced in a variety of different classes, from Trophy Trucks to Class 10, Kennedy was a staple of this culture. In the past 7 to 8 years he navigated towards the Jeep Industry and became hooked. From Crawling in Moab to racing King of the Hammers, this was his fix. This passion and experience has brought him in touch with the products that people need for their off-roading vehicles. Kennedy strives to build you a Quality Product that will not only last driving to and from work, but also be able to take a serious beating every weekend out on the trails. That's his goal.