When FIAT introduced the FIAT 500 back in the US they launched the brand with a Special Edition FIAT 500. It was called FIAT 500 Prima Edizione. There was a total of 500 cars made and each one had a dedicated serial number attached to the vehicle along with special badging separating these few 500 cars from the rest. This particular car was car #36! This car was purchased by us brand new from Motor Village Los Angeles. This was also one of the very, very first cars to be customized and turned in to a MADNESS Edition FIAT 500. This car was built to promote 500 MADNESS and to promote many of the accessories that 500 MADNESS offers.